Which of the following has the least impact on influencing a resident or their family in choosing a facility?

Media ads tend to have the least impact on influencing a resident or their family when choosing a facility because they often focus on broad messages intended for wide audiences rather than personal experiences. Unlike personal recommendations, which come from trusted individuals and carry weight due to a personal connection, media ads can seem less trustworthy because they are promotional in nature.

Facility tours provide direct insight into the environment and services, allowing families to see the facility first-hand, which can significantly affect their decision. Online reviews can also be persuasive, as they reflect the experiences of others and can be seen as more credible than advertisements. Hence, while media ads can create awareness, they lack the personal touch and specific experiences that typically influence the decision-making process more effectively.